Dubai 2026
Agenda · PlanX 2026 · 25-26 Nov, Dubai

Every session earns its seat on the agenda.

Two days of practical sessions across AI, sales, marketing and growth designed to give you ideas you can take straight back to your business.

A focused agenda built for outcomes

Four tracks. Every session closes with one specific move you can implement, not theory.

Day 1 - 25 Nov
Day 2 - 26 Nov
All Stages
Main Stage
Growth Stage
Leverage Stage
Closed-Door Room
All Stages
Networking
17:00

 – 

18:00

Drinks Reception

Main Stage
Keynote
16:30

 – 

17:00

Who You Know Builds What You Build: The Power of Relationships

Growth Stage
Workshop
15:30

 – 

16:00

How to Vibe Scale Like a Pro With out the Headcount

Main Stage
Panel Discussion
15:30

 – 

16:00

Digital Assets in the Gulf: Regulation, Liquidity & the New Capital Stack

Growth Stage
Workshop
15:00

 – 

15:30

How to Automate Your Business With AI: The 5 Workflows Every Founder Should Be Running

Main Stage
Panel Discussion, Finance Discussion, Access to CAPITAL
15:00

 – 

15:30

Backing the Backbone: How Banks & Fintechs Are Powering the UAE’s SME Ecosystem

Growth Stage
Workshop, Talent & Hiring
14:30

 – 

15:00

How to Network Like a Pro: Turning Coffees Into Contracts in the Gulf

Main Stage
Fireside Chat
14:30

 – 

15:00

Why Startups Die Between Product-Market Fit and Real Scale

Noor Sweid
Founder and Managing Partner, Global Ventures
Growth Stage
Workshop
14:00

 – 

14:30

How to Command Attention: Voice, Body & the First 10 Seconds

Main Stage
Panel Discussion
14:00

 – 

14:30

The Great Reshuffle: How Capital & Talent are moving and where founders are moving

Growth Stage
Workshop
13:30

 – 

14:00

The ROI of Your Personal Brand: How to Turn Visibility Into Revenue

Kelly Lundberg
Founder, Brand YOU Creators
Main Stage
Panel Discussion
13:30

 – 

14:00

Made In UAE: How Homegrown Brands Go Global

Growth Stage
Panel Discussion
13:00

 – 

13:30

How Women’s Networks Are Closing Market Gaps

Main Stage
Keynote with Q&A
13:00

 – 

13:30

The Structure Trap: The Invisible Costs That Bleed Global Founders Dry

All Stages
Networking
12:00

 – 

13:00

Networking Lunch

Main Stage
Other
11:40

 – 

12:00

PlanX Business Giveaway

Main Stage
Keynote with Q&A
11:10

 – 

11:40

From Zero to 27 Million: The Content System, Reverse-Engineered

Simon Squibb
Founder, HELPBNK
Growth Stage
Panel Discussion
10:40

 – 

11:10

How to Build a Brand People Remember: From Logo to Loyalty

Main Stage
Panel Discussion
10:40

 – 

11:10

The Opportunity: Why There’s Never Been a Better Time to Build

Growth Stage
Workshop
10:10

 – 

10:40

How to Lead a Team That Performs: What 20 Years Running Companies in the Gulf Taught Me

Main Stage
Keynote
10:10

 – 

10:40

Stop Being the Bottleneck: The Delegation System Behind Scaling From $100K to $10M

Sarthak Ahuja
Director, Niamh Ventures
Main Stage
Keynote
10:00

 – 

10:10

Opening Keynote

Main Stage
Networking
09:00

 – 

10:00

Registration and Welcome Coffee Day 2

Main Stage
Networking
17:00

 – 

18:00

Drinks Reception

Main Stage
Other
16:30

 – 

00:00

BET BIG. BET LONG. Why Going BIGGER Starts With Thinking Longer

Growth Stage
Workshop
16:00

 – 

16:30

How to Do AI Marketing Like a Pro: Stop Prompting, Start Building Systems

Main Stage
Fireside Chat
16:00

 – 

16:30

Attention Is the Asset: Building an Audience That Moves Capital

Growth Stage
Workshop
15:30

 – 

16:00

How to Pitch With Presence: Win the Room Every Time

Main Stage
Debate
15:30

 – 

16:00

Will AI kill VC’s Debate

Rahul Lakhaney – Founder & CEO, Enrich Labs
Sam Marchant – Partner 21 Ventures

A Founder who never raised vs a VC who says the model is broken

Live Debate

Sam Marchant
Partner, 21Ventures
Rahul Lakhaney
Founder & CEO, Enrich Labs
Growth Stage
Workshop
15:00

 – 

15:30

Designing Your Digital Reputation: The Positioning Framework Behind 2000+ Personal Brands

Shreya Pattar
Founder and CEO, SPVentures
Main Stage
Panel Discussion
15:00

 – 

15:30

Plan B: Global Citizenship for Founders & Investors How Wealth is Moving Today

Growth Stage
Workshop
14:00

 – 

14:30

How to Grow With Zero Ad Spend: The Content System Behind 400M Monthly Views

Main Stage
Keynote with Q&A
14:00

 – 

14:30

Learnings from Backing 2,000+ Startups Across Six Continents: What the Best Founders Do Differently

Fridtjof Berge
Co-Founder & Chief Business Officer, Antler
Growth Stage
Panel Discussion
13:00

 – 

13:30

Inside the Ecosystem: Networks That Move Founders Forward

Main Stage
Fireside Chat
13:00

 – 

13:30

Resilience in Entrepreneurship: Lessons from Four Decades in the Middle East

Fadi Ghandour
Executive Chairman, Wamda Capital
Nadine Halabi de Francesca
Director, Dubai Business Women Council
All Stages
Networking
12:00

 – 

13:00

Networking Lunch

Growth Stage
Workshop
11:30

 – 

12:00

The Founder’s Mental Edge: How to Think, Decide & Perform Under Pressure

Harri Perreira
Entrepreneur, MindsetX
Main Stage
Panel Discussion
11:30

 – 

12:00

How Women Founders Are Building Their Own Access, Capital & Community

Growth Stage
Workshop
10:50

 – 

11:30

How to Build Your Offer: Price, Promise & Proof

Main Stage
Panel Discussion
10:50

 – 

11:30

Why Now: The Founders and Backers Betting Big on the UAE

Main Stage
Keynote
10:30

 – 

10:50

Opening Keynote

All Stages
Networking
09:00

 – 

10:30

Registration and Welcome Coffee Day 1

Off-venue · Nearby Dubai

Brand events happening around PlanX.

Hosted by partners and sponsors within the vicinity of Grand Hyatt Dubai.

Side Event

Hosted by Brinc

PlanX x Brinc: Founders Rooftop Mixer

Rooftop drinks and introductions for founders, operators, and investors. Unwind after Day 1 with the Brinc community.

Side Event

Hosted by Sigma Capital

Investor Breakfast Roundtable

An invite-only breakfast for GCC fund managers and family offices. Deep-dive into emerging market deal flow.

Side Event

Hosted by 9blocks

AI Builders Happy Hour

Informal drinks for technical founders building with AI. Demo your side project, find a co-founder, or just talk shop.

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